Visionary noise metal veterans Today Is The Day have announced their fourteenth studio album Never Give In, set for release October 3 via frontman Steve Austin's SuperNova Records. The record marks their first new music since 2020's No Good To Anyone and arrives alongside the hallucinogenic video for its title track.
The release closes a five-year gap for the band, whose 2020 tour in support of No Good To Anyone was cut short as the COVID-19 pandemic shut down venues across the U.S. In the years since, Austin has revived SuperNova Records, reclaimed Today Is The Day's entire back catalogue, and begun reissuing the band's past work alongside releases from acts like Woorms and Gridfailure.
Never Give In is the first part of a planned two-album concept, written entirely by Austin and recorded at his Austin Enterprise Recording & Mastering studio in Orland, ME. The record merges the band's many eras into a cinematic, psychedelic, and metallic whole, while bringing in guests like Aaron Polk (drums on "Psychic Wound"), David Brenner of Gridfailure (vocals/synth on "Secret Police"), and Mac Gollehon (trumpet/trombone on "Secret Police").
The album will be released on LP, CD, and digitally, with preorders available now via SuperNova's webstore and Bandcamp. The second installment of the concept is expected in the first half of 2026. Today Is The Day will announce a headlining U.S. tour for early fall in the coming days, following a recent run with Buñuel and Murderous Again.
"It's hard to put into words what this album means to me," said Austin. "Isolation, loneliness, fear, and anger with suicide calling your name. Feeling stepped on, pushed out, held down and psychologically battered. The COVID-19 lockdowns and the rise of governmental powers moving towards total control motivated me to do this diary of what I felt and experienced.
"At many times, I felt like I lost my identity. Frozen, unable to make a move or decision. Trying to unravel a world that had gone mad. A world that strips you of your freedom, privacy, and all the things that you deeply care about. Musically, I said fuck it; Anything goes. Tired of hearing bullshit. Tired of all the role playing. You've just got to be real, to be able to find yourself. To live on, when you've lost everything including yourself. I tried to make sense of it all through music. Trying to find the person who didn't appear in the mirror anymore.
"Corporations ganging up together with banks and governments to take over your life, control what you do, what you say, what you think. Realizing life is a big, orchestrated show played out through the media and the internet. Endless wars, lives lost, carnage that has never been seen before. People losing loved ones, their homes, their jobs, their hope.
"The military and police becoming a bigger part of your life than ever. A gang of wealthy politicians making decisions for you. All of it by design to make you give up. Hatred spreading amongst the masses for each other. Stripping your will and self-control away. All of the lies, all of the deceit being injected into your mind daily, to break you down and make you give up. It takes a toll, and at times I wasn't sure I would make it through it.
"Depression can drive you crazy. Endless days that go on forever. Each one being dragged out, seeming to last for weeks and months at a time. Without hope, you get ground down. I struggled trying to finish anything. All of my fears had short circuited my will. Loads of self-hate, regrets and trying to push forward feeling exhausted and fatigued from never-ending stress.
"I had to do something to find a way out of the madness I was going through. I had to fight back. To gain self-control. To find who I am and the man I always wanted to be. I wanted to use every facet of music, and not be locked into any kind of sound or genre. To create a new style of music. A music that represented all of the pain and suffering that the world bleeds.
"Never Give In is part one of a two-part sonic story. It's a concept album in the sense that there is a beginning without an end. A warning of what can happen, did happen, and what could be your future. An awakening that we have all been lied to for years. Trusted higher powers that are corrupt and while we were trusting them, they were spying and manipulating every move we make. I'm very proud of the beginning of this journey with the first chapter, Never Give In. It's a way of life and one that is necessary in these dystopian and dark days we live in. I can't give in; I can't give up. As long as I have love in my heart, I'm your worst enemy."
